Daïs comes from the northern districts of Marseille, more specifically from La Castellane, a neighborhood that has become one of the strongest symbols of Marseille’s popular culture over the decades. It is from these buildings and streets that several major figures have emerged, starting with Zinédine Zidane, whose portrait still dominates the walls of the area, but also the legendary 13e Art collective, a group that left a lasting mark on French rap history through a long run of now-iconic classics.
Today, a new generation is stepping up with Daïs. The artist has just unveiled the track “En bas de chez moi”, a song that feels like a direct immersion into everyday life in La Castellane. Blending neighborhood energy, summer vibes and a deeply Marseille-rooted identity, the rapper delivers a sincere and spontaneous musical approach. The track mixes southern French rap influences with Brazilian baile funk rhythms, giving the record a particularly infectious energy. Behind the artist’s development stands Ghost Industrie, the structure now supporting the rise of the young rapper.
Daïs enters the French rap scene with “En bas de chez moi”
On Spotify, the instrumental production is credited to Imaniddine Daoud, a still relatively unknown beatmaker who delivers an immersive and highly effective composition here. The production relies on baile funk-inspired percussion while maintaining a strong Marseille flavor throughout. Meanwhile, Daïs already showcases a distinctive artistic personality thanks to a performance that naturally moves between melodic vocals and rap flows. The final result is a catchy and unifying record that feels perfectly designed for the arrival of summer.
The visual perfectly extends the track’s warm and authentic atmosphere. Surrounded by friends and residents from his neighborhood of La Castellane, Daïs highlights a strong sense of community that reflects the importance of the neighborhood in shaping his artistic identity. The music video was directed by Regard Neuf Film, a production company already recognized for collaborations with SAF on the tracks “MSA” and “Léwé”, as well as with Youss on “Tu Coubale 2”. The overall result feels genuine and authentic, confirming the emergence of an artist capable of bringing a fresh new energy to today’s Marseille rap scene.
