Last year, Ninho finished in the Top 3 overall categories of the most streamed artists on Spotify. Since his beginnings with the mixtape “M.I.L.S,” the rapper has demonstrated exceptional quality: he knows how to express the issues of youth through his lyrics. His audience appreciates him greatly, as he has amassed numerous platinum certifications and even achieved a diamond certification for his album “Destin.” Since then, he has continued with projects with the same determination and has steadily climbed to the top of the French rap scene, embraced by the youth, all while preserving his private life and avoiding conflicts.
Recently, he unveiled his new album “N.I,” whose cover features a photo of him as a child, symbolizing the passage of time. The track “No Love,” for which the visual has just been revealed, is taken from this album. In this song, he collaborates with Ayra Starr.
The track, composed by Leveatz and Manu Manu, falls in line with urban music. Leveatz has previously worked with artists like D.Ace, Remy, and Silex. Ninho, with his extensive repertoire, can transition from fairly street-style songs to urban music pieces, as he had done before with his track “Lettre à une femme.”
The music video combines scripted scenes with scenes shot in front of the Eiffel Tower.