“La Boîte Noire”, previously shrouded in mystery, has made a powerful statement by dropping a new visual featuring Ninho—with zero teaser, no official announcement, and absolutely no promotion. A masterstroke of surprise marketing, and a dramatic entrance into the spotlight of French rap. Ever since he realized that his “Destin” could shift with just a few “Gouttes d’eau”, Ninho has been stacking diamond records with remarkable consistency.
A well-rounded artist, he moves like a true professional—flawless in writing, in flow, and in his command of musical genres. From “Roro” to “Lettre à une femme”, Ninho embodies a refined urban artistry, effortlessly gliding between raw trap and melodic ballads.
Even TF1’s prime-time news, typically reluctant to embrace rap, dedicated a segment to him—describing him as “the voice of a generation that sees itself in him”. And yet, despite the rows of gold and platinum plaques on his walls, Ninho sometimes admits to thoughts of quitting. He once declared: “I’ll sit on the throne—slightly bruised.” A powerful line, capturing a journey that’s as introspective as it is triumphant. Ninho is undoubtedly one of the leading voices of Gen Z.
Just a few months ago, he unveiled the collaborative project “GOAT” alongside Niska. A true event in the French rap game. Together, they’ve amassed staggering sales numbers and reaffirmed their dominance in the scene. As always, their loyal fanbase showed up in full force.
Ninho drops “La Boîte Noire”!
The production is handled by Mvlty Beats, known for his work with Trixxo on tracks like “Bonbonne” and “Teh #2”. Here, the beat is raw, urban, and uncompromising. It brings back the essence of early Ninho—the era of “M.I.L.S 1” and “Comme prévu”—before he leaned into mainstream appeal, yet already showcasing lyrical depth. Because yes, you can write poetry with very little, if you master the essentials.
This new track embraces a full-on egotrip energy:
“You want the armband, move weight, but not the problems that come with it
Gotta grind 6x harder—how many times must I say it?”
Visually, the video is striking. Shot between an airport and the interior of a jet, it’s directed by Bien Vu. Sleek, stylish, and just the right amount of unhinged—everything that defines the collective’s visual DNA. Lately, Bien Vu has been behind some standout projects: “Colorier des HLM” with Georgio and Ben PLG, the powerful collab “T’aimerais” with Kerchak and Ziak, and the moody visuals for “Mauvaise” by Werenoi.
