Kerchak stands out as an artist deeply committed to the concept-driven approach, crafting a distinctive aesthetic identity throughout his projects. In January, he reached a key milestone with the release of his debut studio album, “34”. While he typically delivers strong streaming performances thanks to his roots in drill and jersey drill, the project still moved close to 4,000 units in its first week. A figure that may seem modest at first glance, yet contrasts with the true scale of his audience. Through the succession of visuals accompanying the album, Kerchak above all showcases a well-rounded artistic vision, driven by a cohesive and carefully crafted direction.
Building on that momentum, Kerchak now unveils “Love”, a new single taken from his upcoming project “True Forme”, introduced through a similar rollout strategy. If “34” served as a “statement of intent”, as the artist himself described it, the rapper once again demonstrates his ability to explore concepts while refining his stylistic approach with notable ease.
Kerchak declares his “Love”!
The track is produced by Clideur & Franklin (FRA). Known for his strong collaborations, Clideur notably worked alongside R2 on “Nous deux”. On his side, Franklin (FRA), a producer affiliated with Sony and Blue Sky Publishing, has previously collaborated with Kerchak, including on a track featuring Ziak.
The track “T’aimerais” stands out for its more organic approach, highlighted by the presence of a female vocalist performing the hook. A creative choice that goes against current trends, where autotune has largely replaced external vocal contributions. A key figure in drill and jersey drill since “Saison 2”, Kerchak shifts here toward a more airy sound, blending singing and rap. The result is both polished and stylized, revealing a more introspective side of his writing while maintaining his signature edge:
“Too many things have changed between us, it’s not like before
I could share everything I own but I don’t feel like it
Here we speak honestly, they don’t even deserve it seeing their flaws
I wanna settle down, but when I leave, I still wanna be on my own”
Visually, Kerchak continues to push his artistic standards with a video directed by Sponge Production, who previously handled the clip for “D”. The studio has also collaborated with H. La Drogue and 1Pliké140 on “Sekenland #10”, as well as with Naza on “Cristalline”, further cementing its presence within the visual landscape of French rap.
