JVMO, formerly “Les Hardos”: An Artistic Renaissance. JVMO, previously known as “Les Hardos”, is a talented group from the Yvelines region of France. They made a name for themselves early on by participating in the first season of the hit series Validé. Inspired by the impactful style of rapper La Fouine, the members of JVMO shared their journey with Actu.fr during the release of the series:
“We recorded our first freestyles in our bedroom. Little by little, we started skipping classes to go to the studio. Our goal was to get noticed.”
Now, the twin brothers are making a comeback with a renewed artistic identity. Drawing inspiration from the iconic style of the group P.N.L, they are also introducing a new stage name: JVMO. Their latest track, “Ninetta”, marks a significant milestone in their career and has just been released.
JVMO prefers to “make their Ninetta happy”!
The instrumental composition of “Ninetta” is crafted by the talented beatmaker Switcher Beats, who is already known for his collaborations with Pin’s and Dimeh, as highlighted by Rapgenius. With an ethereal and transcendent production, Switcher Beats enhances the unique flow of JVMO.
In this track, JVMO shares glimpses of their life experiences and their mindset. Driven by unwavering determination, the two rappers embrace a philosophy reminiscent of the “Deux Frères” of French rap, staying true to their motto QLF (Que La Famille, or “Only the Family”):
“If they don’t know the codes, we don’t mix, sorry. The circle has been closed for a while—no new friendships.”
“To make me change my mind, it would take more than a coup d’état.”
An Immersive Visual for “Ninetta”
The music video accompanying “Ninetta” has been meticulously crafted to reinforce the dreamlike and atmospheric vibe of the track. Directed using CGI by Big Ben / Next Level and produced by French Cut, the video immerses viewers in a captivating universe. Notably, the same team recently organized a photoshoot for JVMO, showcasing their expertise in highlighting artistic projects. The subtle use of blurred visuals in the clip adds another layer to the already mesmerizing composition.
