Guizmo, hailing from Villeneuve-la-Garenne, makes a striking return to the spotlight. Nicknamed “the Fox”, he stages his comeback with the hard-hitting track “T’Challa”, after nearly two years of silence. Back in 2021, he left his mark with the project “Dix ans”, showcasing his sharp penmanship and a flow deeply rooted in the golden age of French rap. Yet Guizmo has never confined himself to a single style—his chameleon-like artistry allows him to evolve and surprise. With “T’Challa”, he embraces a boom bap aesthetic, a classic sound that feels like the beginning of a new chapter in his career.
Guizmo goes back to basics with “T’Challa”
The instrumental is produced by Lil Ben, a key figure in today’s urban music scene. His track record includes collaborations with heavyweights like Ninho on “Tout en Gucci” and “Mauvaise Djo” (from M.I.L.S). He also helped craft the classic “Pochon Bleu” for Naps, as well as the hit “Me Gusta” by DTF, which reinterprets a legendary song by Manu Chao. His old-school touch gives “T’Challa” a raw texture where Guizmo thrives, delivering verses filled with grit and authenticity.
In his lyrics, the rapper opens up with brutal honesty, reflecting on personal struggles and the hardships he has endured:
“For my father, it was haram, at first I wasn’t making tracks
I was writing rap, didn’t even know how to solve a fraction (starfoullah)
That doesn’t mean I’m an idiot, you act up, we show up”
Or again:
“’Cause I’ve already seen the bailiffs take the TV and then the desk
And after that they dare to say: ‘So why the hell are you drunk?’
The cockroaches and the rats, man, I swear that’ll drive you crazy”
The visual, directed by bysonnydesign, perfectly captures this duality. Switching between raw street imagery and scenes shot in the Skyrock studios during Planète Rap with Soolking last week, Guizmo showcases both sides of his world: the street-level reality and the recognition that comes with media exposure. The director—already behind standout visuals for Kerchak and Himra, “Camp Nu” by Ninho, and “La cible” by JRK19—delivers a minimalist yet impactful mise-en-scène that heightens the intensity of the track.
