Erash is a rapper with a captivating story. Before joining the military, he was pursuing his studies, but a life-changing event disrupted his path, leading him to rediscover his purpose. During this time, he immersed himself in the “noble art” of French rap, a world where he found his true calling. While drawing inspiration from diverse cultural and musical influences, Erash maintains a clear preference for rap, a passion that resonates through every aspect of his style.
Five months ago, Erash took a major step forward by officially embracing his passion with the release of his debut single, “Reel”, available on YouTube and all major streaming platforms. This track represents the promising start of his artistic career. Today, he builds on this momentum with a hard-hitting second single, “Mayback”. The title could be interpreted as a tribute to Rick Ross‘s label, Maybach Music Group, or to the prestigious Mercedes-Maybach.
Before “Reel”, Erash had already experimented with several tracks, but “Reel” and “Mayback” mark a significant turning point in his artistic evolution. The production of “Mayback”, crafted with meticulous attention to detail, stands out for its richness and depth. The track features an enchanting piano sample that adds a melancholic touch, while the captivating chorus highlights Erash‘s sharp punchlines, perfectly aligned with a soundscape influenced by US rap.
Erash‘s lyrics reveal striking introspection and a dark atmosphere, as showcased in these memorable lines:
- “I spent the afternoon touring Paris, the plot of my film keeps repeating, we love, we destroy, it’s foolish, but how beautiful this melody is.”
- “I keep coughing at night, I’ve got the night ahead of me to fight the boredom.”
Visually, Erash‘s universe has been carefully crafted by artistic director Benoît Sever, who masterfully captures a raw and striking aesthetic. The music video, shot between towering buildings and at their foot, brings the rapper’s lyrics to life with remarkable intensity. Produced by Yama Film, it embodies a cold and realistic aesthetic, staying true to the collective’s signature style, which has also been showcased in collaborations with artists like KVVVME and Shun Tayler.
