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In the vibrant world of French rap, Itsawrap stands out as a premier video director whose work captures the essence and energy of the genre. Through collaborations with prominent artists, he shapes the visual identity of French rap, delivering clips that blend authenticity and creativity.

Itsawrap has made significant contributions to the French rap scene, particularly with his impactful visuals for songs like “Titi Parisien 2” by Seth Gueko. This clip serves as a powerful tribute to the legacy of Parisian rap, featuring a host of revered artists.

Additionally, his direction of Beendo Z’s “J’en parle” showcases his ability to reflect the raw creativity and authenticity of emerging talents within the genre, helping to elevate their message and presence.

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