Ryad makes a striking comeback with “Bizarrement”
After a year of silence, the 23-year-old artist from Nanterre, Ryad, returns with force, unveiling his new single “Bizarrement”. Staying true to his musical identity, he continues to explore a striking contrast between poignant, introspective lyrics and bright, catchy melodies. This delicate balance, already evident in his previous track “Scénarisé”, has become his signature style.
An immersive production for an authentic narrative
In “Bizarrement”, Ryad delves into dark themes, candidly depicting his relationship with the streets and the excesses that come with it. He doesn’t hesitate to lay bare his struggles:
“J’ai plus de coeur maintenant je t’efface”
His words echo the raw energy of “Deux Frères” by PNL, mirroring the disillusioned view of street life that Ademo and NOS previously expressed with “je l’ai vendu car on me l’a demandé”. Ryad stays true to this sincerity, painting a picture of a reality where illusions crumble under the weight of daily struggles. This melancholic approach adds depth to his artistry and fosters an immediate connection with his audience.
A powerful and symbolic visual
The music video for “Bizarrement”, directed by ALD Records, amplifies the track’s somber atmosphere. Ryad moves through a world populated by figures wearing white masks— a powerful symbol evoking hypocrisy and the duplicity of human relationships. This visual aesthetic is reminiscent of Booba’s “6G”, where the Duc de Boulogne’s geisha assassins also wore the same enigmatic white masks.
An ambitious project: VISION 404
This comeback is more than just a single. Alongside “Bizarrement”, Ryad unveils his new EP “VISION 404”, released on February 14, 2025. A bold project that reflects his artistic maturity and his determination to leave a lasting mark on the music scene. By blending profound lyrics with compelling visuals, Ryad is steadily emerging as one of the most promising talents in French rap.
With “Bizarrement”, Ryad once again proves his ability to channel deep emotions into music, delivering a powerful, sincere, and visually captivating piece. A masterful return that is sure to make an impact.
