At a time when Booba is unveiling “Blanco Nemesis”, Richie Beats is far from a newcomer. Having already contributed to “Nero Nemesis” by the Duc, as well as to Nekfeu’s album, the beatmaker has quietly established himself as a key figure behind the scenes. Yet, in a past interview, he admitted himself that he “didn’t think he would last this long”—a striking statement that contrasts with the consistency of his journey. Now, he is preparing the second installment of his project “Oh My God”, confirming an ambition that goes far beyond traditional production work.
Because Richie Beats does more than just produce—he builds. From artistic direction to toplines and songwriting, he crafts entire sonic worlds. A holistic, almost cinematic approach, driven by a deeply American vision of music-making.
To launch this new chapter, he teams up with Dinos, a distinctive voice in French rap—both introspective and prolific, yet firmly established. Since moving on from the “Helsinki” era, the artist has reached new heights with “Taciturne” and “Stamina”, before embracing vulnerability through “Kintsugi”. A project shaped by resilience, which sold close to 20,000 copies in its first week, once again proving that Dinos is built for longevity.
With “Tu vis, t’apprends”, the two artists deliver a standout track, designed as the opening piece of Richie Beats’ second chapter.
Richie Beats and Dinos set the tone: “Tu vis, t’apprends”
The instrumental, crafted by Richie Beats, Jeezie Beats, and Zafy, immediately establishes a unique atmosphere. Zafy, a multi-instrumentalist, brings in saxophone and piano, grounding the track in a distinctly jazzy aesthetic.
While in the United States, artists—such as Kendrick Lamar—have already embraced these textures with confidence, French rap remains more reserved when it comes to such influences. Jazz has never held the same cultural weight here as it has across the Atlantic. Yet here, the fusion works seamlessly: this musical palette perfectly complements a more mature Dinos, calmer on the surface but still navigating his inner contradictions.
“Where I’m from, people don’t get help, where I’m from, angels don’t have wings
Under a Desert Eagle, because violence isn’t graded on a curve”
Far from the usual displays of force, Richie Beats makes a bold artistic choice here. Instead of assembling a lineup of heavy hitters for an aggressive posse cut, he opts for nuance: a nocturnal, introspective ballad carried by a remarkably precise Dinos. An elegant reminder that, sometimes, true power lies in restraint.
