It all began with his debut mixtape “M.I.L.S”, where the Jefe laid the groundwork for what would become a meteoric rise in the French rap scene. Even then, his sharp delivery was unmistakable, showcased through standout tracks like “Malcolm”, where the rapper drops the now-iconic line: “I pick up when the money calls.”
From there, the story practically wrote itself. With his album “Destin”, Ninho reached a decisive milestone and earned his first diamond certification. He followed up with “Jefe” and then
“N.I”, two projects praised by both fans and critics. From the studios of TF1 to the airwaves of France Inter, everyone wanted a piece of the Ninho phenomenon — now undeniably one of the leading figures in francophone rap.
What makes
N.I so impressive is his rare versatility. He can deliver heartfelt urban ballads like “Lettre à une femme”, glide into smoother melodies with “Mamacita”, or drop raw street bangers such as “Le Roro”. He has an instinctive ability to tap into themes that resonate deeply with younger listeners, all while displaying a natural command of language. Despite his mastery — and massive success — Ninho remains humble in interviews, grounded and composed. Much like Jul, this down-to-earth attitude only strengthens the bond he shares with his audience, even when he delivers some of the boldest egotrip verses of his catalogue.
Recently, the artist unveiled a new single from “M.I.L.S 4”, the final chapter of his iconic mixtape series — a gritty, street-rooted track that takes him right back to the neighborhood that shaped him.
Ninho is calling from “+971”!
The track’s production is handled by Traplysse, a seasoned beatmaker who previously worked with Ninho on “Bon qu’à ça” (from the N.I project) and collaborated with Werenoi on “Diamant Noir” and “L’Addition”. The instrumental, intentionally dark, acts as the perfect backdrop for the rapper’s razor-sharp punchlines and fully assumed egotrips. Here, he slips back into his street-rap persona with ease:
“I’m almost tired of going platinum (of going platinum). Remember? I celebrated the first one in the parking lot (remember?).”
The mixtape is set to drop on January 6.
The visual accompanying the release was created by Harris KACI for Digital Nak. It portrays the rapper in a raw, street-focused choreography. The director previously showcased his talent with
“BANGER” by RSKO, as well as the video for “Hockey” by La Mano 1.9 and Zed, further confirming his sharp eye and mastery of visual storytelling.
