Lunatic marked the start of a remarkable solo career where Booba introduced artistic movements that have become benchmarks in French rap. Among them are the use of autotune with “0.9”, the exploration of reggaeton with “Validée”, and a unique approach to urban songs with “Arc-en-ciel”. These innovations are accompanied by two emblematic labels with opposing aesthetics: 92i and 7Corp. While 92i, created before 7Corp, hosts the heirs of Booba‘s style such as SDM and JSX, the label 7Corp, focused on urban music, started with Bramsito and continues its journey with Elia.
Initially announced as his final project, “Ultra” was followed by “Ad Vidam Eternam”, an unexpected album that shows the DUC remains an essential player in the rap game, always ready to spark clashes and shake up trends. Simultaneously, he ventured into house music with his new label Sublife. Through this label, Booba, also known as Kopp, explores electro sounds. The one who once declared: « I also make shitty trap », now proves that he excels in house music as well. It’s with “Nautilus”, in collaboration with Ghenda, that he inaugurates this new chapter.
“Nautilus”: Booba and Ghenda set clubs ablaze with Sublife!
The production, crucial in the realm of electro, is signed by the talented Dany Synthé, Jonah, and naturally, Ghenda. Dany Synthé, one of the most influential producers in French rap, is known for iconic tracks such as “Petite Fille”, “Trône”, and “Raelsan” by Orelsan. As for Ghenda, with his collaborations with Niska on his diamond-certified album “Commando”, he contributed to standout tracks like “Medellín” and “Story X”.
This track skillfully navigates between fast-paced sequences and more relaxed, almost ethereal passages, enhanced by Booba‘s impactful lyrics:
« Pirates are eternal, they do everything to dismantle us / Hell or Paradise, I place myself between the two. »
Booba‘s slightly autotuned voice blends perfectly with this bold production. The track stands out not only for its originality but also for its ability to blur the lines between rap and electro, two genres often seen as opposites. Akhénaton, who attempted a similar venture (albeit to a lesser extent) with “Electrocypher”, faced significant criticism at the time. True to his pioneering spirit, B2O is opening a new musical path.
To accompany this track, a music video was directed by Full Blvck, already known for the visuals of “BB” and “Signé” by Booba. This director has also collaborated with Sicario on “Silence Partagé”. In the video, the protagonists move through a club where banknotes, women, and champagne intermingle—symbols of Booba‘s luxurious and unapologetic universe.
