Kerchak has established himself as one of the most distinctive voices of the new generation. Hailing from the Hauts-de-Seine area (92) and raised in Bois-Colombes, the rapper quickly crafted an identity that moves against the grain. His aesthetic — both cold and hard-hitting — owes much to his close ties with England and London, cities he visits regularly. While parts of the French rap scene can at times feel predictable, Kerchak injects a restless, UK drill-inspired energy into razor-sharp tracks paired with bold visuals where humor, irony, and polished special effects collide.
Known for his provocative pen game, Kerchak previously made headlines with the visual for “D”, in which he celebrated the incarceration of Nicolas Sarkozy. The video featured the former president’s infamous speech about wanting to “clean up a neighborhood with a power washer”, a pointed sample used to amplify the track’s irony and symbolic weight.
He now returns with the visual for “Fiak”, taken from his latest project “34”, a tightly packed release featuring appearances from L2B, Naza, Franklin, Himra, Jolagreen23, and ElGrandeToto. During a visit to Planète Rap, he told Fred on Skyrock that he is preparing one — possibly even two — additional projects before the end of the year, while also teasing “stratospheric” collaborations that remain under wraps.
Kerchak Turns “Fiak” Into a Challenge
Musically, “Fiak” is built on a razor-sharp production crafted by the quartet WaveMakers, Pandrezz, Epektase, and P.Prod. Frequent collaborators, Pandrezz and Epektase previously stood out on “Bécane” by Yamê, a breakout record that helped launch his career. The WaveMakers collective — composed of Wavy-n, Kayne, and Tyron808 — has also worked with major names such as Niska, Niro, and Maes. The result is an electric, high-tension instrumental — almost suffocating in its intensity — over which Kerchak moves effortlessly, slipping his punchlines into the cracks of the beat.
The tone is deliberately provocative, as reflected in these lines:
“I want her stash, but I’m gonna ditch her
Even if there’s something on her mind, I don’t care — I just want her body.”
Directed by William Thomas, the video extends this raw energy by staging a contest built around “Fiak”, a concept designed to boost fan engagement. The director recently made waves with “Casanova” by Soolking featuring Lola Indigo and RVFV, as well as “Poto” by Wejdene, further cementing his reputation for crafting bold, instantly recognizable visual universes.
