Kekra unveils Bossman and keeps pushing boundaries
In 2023, Kekra made a strong impact with his project Stratos, a standout album featuring **heavyweights** like Hamza, Alpha Wann, La Fève, and Zamdane. After a short break, he is back **at the top of his game** with a fresh wave of singles. His latest release, Bossman, has just dropped and is already shaping up to be a must-listen. Always elusive, **Kekra continues to defy conventions**, blending **limitless creativity** with **global ambition**. Whether he’s jumping on the worldwide remix of “Bendo Diaries” by Dutchavelli or filming music videos in Dubai, he proves that he **has no borders**.
Kekra embodies the true Bossman!
The production on Bossman is handled by the talented 2K, a beatmaker from Livry-Gargan and former member of the collective Double X, a major force in French rap. He has already made his mark by crafting beats for tracks like Escorte by Werenoi, as well as Garcimore and Beaux Arts by SCH. For Bossman, 2K delivers a minimalist yet powerful production, **striking a perfect balance between finesse and intensity**, ensuring that every note enhances Kekra’s signature flow. A sound that is **street but low-key**, staying true to his DNA.
With his **always razor-sharp flow**, Kekra tells his story with surgical precision. He doesn’t force his punchlines—he delivers them with **deadly accuracy**. From the very first lines, he sets the tone:
“The streets are hot, our pockets were empty, so we did too much
Sooner or later, everything will be paid back, but for now, my brother, we’re here
I dominate the Champions League, they wanna see me in the Gambardella”
The music video, directed by Sped’z, plays on a striking contrast between **the streets and luxury**, highlighting the **dual reality** experienced by some hustlers—a life **caught between the shadows and the spotlight**, between the struggles of the streets and the fleeting comfort that illegal means can provide. With sleek cinematography and a meticulous aesthetic, the visuals perfectly align with Kekra’s universe. This track and its video confirm once again his **unique status in the French rap scene**.
