Following the acclaimed release of “Depuis le temps”, Bouss makes a powerful comeback with his new album, “Et si j’échoue”. This bold project, featuring no guest appearances, marks a significant milestone in the rapper’s career. To celebrate the release, he unveils the music video for the album’s title track, set against the sunny landscapes of California, notably in Los Angeles, accompanied by an energetic and melodic production.
Bouss asks himself: “Et si j’échoue?”
The instrumental composition for this introspective track is crafted by Vigan, a talented beatmaker who previously collaborated with Bouss on the poignant track “Un vœu”. Vigan is also behind the successful song “T’as fait le con” for Naps. With disarming sincerity, Bouss opens up about his doubts and artistic journey, moving away from egotrip themes to explore deeper self-reflection. Despite his growing success, he questions his future, revealing a rare vulnerability that resonates deeply.
To bring this introspection to life, Bouss teamed up with his longtime director, Kespey. Together, they crossed the Atlantic to shoot in California, delivering a captivating visual that concludes on the iconic Hollywood Walk of Fame. This collaboration with Kespey, who has directed all of Bouss‘s videos, showcases a strong artistic chemistry, with every frame enhancing the rapper’s vision.
