Beendo Z made a strong entrance into the French rap scene with L’Élu, quickly earning a gold certification. From the outset, the rapper established a distinct identity, notably through his freestyle series Inspirés de faits réels, where he stood out for his raw creativity and striking authenticity.
In 2025, Beendo Z took things a step further with PROPA. Joined by KLM, Genezio, and La Fève, he broadened his artistic range by exploring new sonic textures. Moving beyond a strictly street-oriented approach, he refined his sound and proved his ability to evolve without losing his core identity.
Now, the rapper returns with a new track titled J’en parle, continuing this forward momentum.
Beendo Z returns with J’en parle
The production, handled by Almess Beats, Thaou Banks, and Iordan, fits squarely within a modern soundscape. A well-established figure from the Marseille scene, Almess Beats has notably worked with Ninho on tracks like Coffrer, Comme prévu, and PGP, and also produced Ragnar for SDM.
Over this contemporary instrumental, Beendo Z delivers a sharp and confident performance, firing off punchlines with cold precision:
“They pulled up deep, like fifteen of them
As if I was Superman
Honestly, they didn’t hurt me that bad
But they were well organized, those guys”
The visual, directed by It’s a Wrap and produced by SLIMAK PRODUCTION, plays on contrasts, placing Beendo Z between luxury settings and everyday street life. A deliberate duality that reflects an artist navigating between two worlds.
It’s a Wrap is no newcomer: the director previously worked with Seth Gueko on the second part of Titi Parisien, as well as with 2 Mètres, Alkpote, and Gazo, further cementing his presence in the visual landscape of French rap.
