Founded by Ayrton, the collective 75ERA represents a new wave of Hip-Hop artists. In 2017, Ayrton joined the AWA label after several years as a solo artist, quickly establishing himself as a key figure, both as a sound engineer and composer. He worked with prominent names like Zola, Kore’s protégé at AWA, as well as Diddi Trix, Maes, and Luv Resval. After years of dedication, Ayrton earned multiple Gold and Platinum certifications, including for the track “Ongbak 2” by 1Pliké140. Teaming up with 63OG, he released the project “Dernier Train,” featuring artists such as Diddi Trix, Baby Neelou, and Jeune Lion. Today, 75ERA and 63OG are back in the spotlight with the release of the music video for “Elle aimerait,” featuring Diddi Trix.
“Elle Aimerait”: A Powerful Collaboration by 75ERA and 63OG
Produced by Ayrton, Le Dim, and Coffee237, “Elle aimerait” stands out with its intense and meticulously crafted production. Le Dim, also known as David Escobar Gallego, has worked with major artists like Piso 21 and Nicky Jam. Meanwhile, Coffee made waves with his production on ThaHomey’s track “Sunshine.” As the leader of 75ERA, Ayrton delivers a modern, US-inspired vibe with a polished “Caviar Rap” aesthetic.
Diddi Trix and 63OG bring sharp, cutting-edge flows that elevate this vibrant, hard-hitting track. The music video, shot in a mix of urban settings and trendy Parisian neighborhoods, captures the raw energy and stylish attitude of the two artists. Directed by Hugozer—who previously collaborated with 75ERA on their feature with ThaHomey for “Hollywood”—the visuals immerse viewers in the dynamic world of the collective.
