Profile

PICTO.GRAM has cemented his status as an essential figure in the realm of French rap music videos. Collaborating with prominent artists like Loko, Martin Gal, Alkpote, and Deadi, he captures the vibrant essence of urban culture through his unique lens.

Notable Project: “À la carte”
In 2024, PICTO.GRAM directed the music video for “À la carte,” a pivotal track featuring Loko, Martin Gal, Alkpote, and Deadi. This project showcases the synergy between a visionary director and committed artists within French pop and rap culture.

Loko: A Legend of French Rap
Loko, an iconic figure in French rap for over 20 years, began his journey with the collective ATK and later left a lasting mark with the Néochrome label, symbolizing the golden age of French rap. PICTO.GRAM’s direction in “À la carte” reflects this rich history while pushing artistic boundaries.