After “JVLIUS” 1&2, SCH unveiled his album-short film “Giulio”. The rapper has made a name for himself in this field, and he now promotes his project by revealing the visual for the track “Prequel”, the second track of the album. The dark photography and raw violence perhaps illustrate the Marseille malaise.
SCH: The S unveils “Giulio”!
Since his debut with “A7”, the Marseille rapper has explored cinematic content. With “Champs Elysées” and especially “Gomorra”, two visuals from his first mixtape, he established his signature style. His film-like visuals perfectly align with his storytelling. From the artist’s style to the color palette, everything is meticulously crafted to make the visual an integral part of the track.
With “JVLIVS” and his album-scenario, the S reaches the pinnacle of this art. Other artists, like GhostFace Killah of the Wu-Tang, have created conceptual albums, but none have dared to make a film out of them. Examples include “Bones” by Snoop Dogg, “The Wash”, and “How High” by Method Man and Redman, but none possess the dramatic depth of SCH‘s album-films. In 2017, Lacrim released his notable “Force et Honneur”. Similarly, Beyoncé with “Lemonade”, Nekfeu with “Les étoiles vagabondes”, and PNL with a series of short film clips have taken a similar path.
In France, SCH has established himself as the leader of this style. Many rappers today are adopting a similar technique, notably Menace Santana with the medley of his latest album, Moubarak in his recent project, and Kofs before the release of “Après Minuit”.
SCH: This is not a “Prequel”!
The instrumental composition of this track is by 2K and Gancho. 2K recently collaborated with Werenoi on the track “Escorte” and had previously composed for SCH on his feature with Kaaris on the track “Cigarette”. Gancho is also a regular, having composed “Niobe” and “Transmission automatique” on SCH‘s latest album “Autobahn”. The composition is pure SCH. The beatmaking duo delivers a haunting, powerful, and masterful instrumental that perfectly complements the rapper’s flow, delivering punchlines with a subtle yet forceful violence.
SCH is the conductor of the tragedy staged in “Prequel”. He embodies his character, a modern-day Count of Monte Cristo:
“J’suis un rat, j’suis pas un héros, j’mets ton nom sur une balle
Des peines à deux numéros qui tombent au tribunal
Pour ces foutus dineros, cent sacs au fond du dial”
The visual, marked by great violence, depicts an endless cycle of retribution. From the start, there is a crime. Then, through revenge and retribution, the parade of images, presented by the director as if on a news broadcast, becomes unbearable. The photography and film grain are exceptional for a music video. Jean-Charles Charavin has previously directed visuals for tracks like “Van Damne” by SDM, and “Warning” by Rim’K.
