Zé is an artist hailing from Melun and Sarcelles. Over the past few months, he has been operating under the banner of Morning Glory, a label that has been particularly active in recent years, successfully ushering in a new generation of artists to the forefront. Within the roster, he stands alongside another representative of Sarcelles, Yoko, as well as Bag Jeune B, Decimo, and Favé.
At the helm is Bellek, brother of DJ Kore, who carefully orchestrates the trajectory of his artists. The artistic evolution of ZKR under his guidance remains one of the most striking examples. A firm advocate of structured, high-quality rap, the producer skillfully balances artistic ambition with youthful energy, ensuring each signing carries a strong and cohesive identity.
For his part, Zé has steadily carved out his own lane through a string of notable singles following his breakthrough freestyle, including “Conséquence”, “Chardonnay”, “Catamaran”, and “Caille”. With “À la mer”, he reaches a new milestone, delivering his first official collaboration alongside So La Lune. The track feels layered and emotionally charged, further solidifying the rapper’s distinctive artistic imprint.
Zé and So La Lune face off on “À la mer”
The instrumental composition of the track is crafted by Bellek and Skillano. The duo has established itself as a sonic cornerstone of the label. Among their credits are “BPM” for Favé and Genezio, “Smarties” for Decimo, and “No Lack” for Favé. Their signature can also be heard on “FTR” by Werenoi and Lil Tjay, as well as “Beterbiev” by ZKR and Freeze Corleone, showcasing their ability to move across different aesthetics while maintaining a consistent sound identity.
Driven by delicate guitar arpeggios, “À la mer” unfolds into a hazy, introspective atmosphere. This dreamy dimension is further amplified by the visual direction of Tom Giangrosso, who frames the track within a stripped-back yet high-contrast universe. Together, Zé and So La Lune offer an almost cinematic immersion into their inner worlds.
Here, Zé leans into a more melodic and introspective tone:
“I fill my wounds with epoxy resin, asshole, I didn’t sign up for this.”
In response, So La Lune delivers an equally vivid verse:
“I didn’t start out with caramel
We don’t love each other like we do with peace officers
Sometimes I see them outlined in chalk.”
Shot in black and white, the music video was directed by Tom Giangrosso, staying true to his signature aesthetic. The photographer—who notably captured Damso for “Beyah” and shaped the lighting and visual identity of Bekar on “Alba”—has a clear affinity for dark tones and blurred textures. Here, chiaroscuro dominates the frame, intensifying the emotional tension carried by the track.
The result is both refined and deeply evocative, further confirming Zé’s steady rise within Morning Glory.
