If “the 94 is Barça”, then the 77 embodies “Rivaldo’s Brazil”. The first track from the collective project dedicated to the 77 has just been released. The project 77° DEGRÉS unveils its self-titled single. To proudly represent the 77, the most iconic artists from the department have come together: RK, UZI, Timal, ISK, Negrito, and Sensey’. Together, these heavy-hitters unite around a track with a captivating rhythm, inspired by the Brazilian vibe. From the very first seconds of the video, the legendary Brazilian track “Mas que nada” plays in the background, unmistakably setting the festive and vibrant tone of this first release.
The 77 is truly “Rivaldo’s Brazil”!
The musical production of this track is crafted by a powerhouse team: Dj Erise, Laconi, Latimer, and Bloem. Known for creating the massive hit “J’ai déconné” by Keblack, Dj Erise excels in crafting groovy and lively tunes. He has also collaborated with major names like Lacrim and Mister You, and is behind the creation of “4 étoiles”, performed by Rohff and Sultan. This production subtly draws from Funk Carioca while maintaining a balanced, refined touch.
In this 77-style Posse Cut, the artists take turns with palpable camaraderie. While some of them are seasoned kickers, like ISK and Negrito, they fully embrace a more festive approach, aligning perfectly with the warm, Brazilian spirit of the track.
The video, infused with Brazil’s vibrant colors, takes us through various neighborhoods of the 77. Directed by the talented Léo Mazzoni, it skillfully blends elements of Brazilian culture, from Capoeira to the Seleção jerseys. Léo Mazzoni has already made a name for himself by working with Rohff on the track “Loyauté” and with 3arbi on “French Speak”.
