TH‘s strategy is clear: showcase his skills! Between 2023 and 2024, the artist released his two projects, Signal I and Signal II, and now he has dropped his mixtape E-Trap featuring Stavo and Alpha Wann. He chose to collaborate with two artists he considers to be the “real ones” (the last of them, even). These are two artists who have never compromised their style to increase their popularity.
Following this, the rapper released the visual for ISUZU shot in Japan featuring Alpha Wann. It’s a powerful track!
TH in Japan with Alpha Wann on the track ISUZU!
The instrumental composition of this track is signed by Jay-Jay. The beatmaker, who has previously collaborated with Freeze Corleone on one of his most controversial tracks, Rap catéchisme, has been working with Alpha Wann since his early days. He notably composed the track Starsky et Hutch on Alpha‘s previous project, Une main lave l’autre, and continued to collaborate with him on Don Dada Vol 1, especially on the tracks Soldat tue Soldat and Trapchat. The production is very minimalistic but creates a particular ambiance, a unique atmosphere, shaping the identity of the 93 rapper.
TH delivers some interesting punchlines on this fast-paced beat:
"I'm not loyal to others, I'm loyal to cash (Loyal to cash, noon to midnight)" and "The peacekeepers become the forces of order (The bastards)."
The visual shot in Japan follows the artists as they explore the Japanese capital. The clip is well-crafted and matches the spirit of this track, which has a somewhat irregular rhythm. It was directed by Zaven, who has directed nearly all of TH‘s visuals since the Signal projects, and who also recently directed the stunning visual for SCH‘s Canneloni.
