Rohff, Booba and La Fouine continue to dominate the French rap conversation, despite careers spanning 20 to 30 years. Such longevity is rare, embodying a generation that refuses to fade away. In 2024, the Cauchemar du rap français marked his return with the album Fitna, whose lengthy, self-titled closing track follows in the tradition of “Regretté”. A sprawling, hard-hitting piece, it channels the grievances, frustrations, and combative mindset of the rapper from the 94. Unsurprisingly, Fitna’s sales figures sparked heated debate. Rohff claimed he was the victim of a boycott, pointing to the complete lack of traditional promotion surrounding the project.
More recently, Rohff appeared as a prestigious guest alongside Kofs on the tribute album Mon école 2. Designed as a bridge between generations, the project reignites the spirit of a rap culture shaped by its influences and legacy.
Today, Rohff steps back into the spotlight with a brand-new single titled Pop Corn. A sharp barrage of punchlines driven by a cutting, no-compromise flow, the track proves that the rapper from Vitry-sur-Seine has lost none of his intensity or bite.
Rohff makes his comeback with Pop Corn
The instrumental strays from classic boom bap but is perfectly tailored for a Rohff in full attack mode. Its efficiency and restraint echo the productions that once backed the artist during the Code de l’horreur era. Not quite old school, yet firmly rooted in raw, uncompromising rap. True to himself, the artist of Comorian origin remains untouched by drill trends or more airy soundscapes. What he delivers here is a straight-to-the-point reminder of who he is. On Rap Genius, the production is credited to Legend Alive, the label under which Rohff has already released Surnaturel, Grand Monsieur, and Fitna.
On Pop Corn, the rapper strings together razor-sharp punchlines in the vein of Grand Monsieur, blending ego trip with life lessons after more than 25 years in the game:
“To the old heads who did time, not the broke alcoholics
Loaded in the ride, the girls find them laughable”
“Read between the lines of powder, or are you dyslexic?”
Directed by Gaetan Romero for No Color, the music video places Rohff and his inner circle in a setting that blends luxury cars with a movie theater, symbolically bringing together the entire 94. Highly active on today’s rap scene, the No Color team has also made its mark with the visual for Tsunami by Favé and Timar, as well as Zombie m’appelle by Leto and La Mano 1.9.
