Nej’ turns her wounds into art through AI

September 11, 2025

Nej’ kicked off 2025 with the release of her ambitious project “SOS Chapter 4: Paranormal”. In this expansive body of work, the artist asserts a deeply personal universe blending Arabic influences, pop music, and urban sounds. This unique alchemy cements her place as a singular figure in today’s music landscape. In an interview with Booska-P two years ago, Nej’ revealed that Céline Dion had been an inspiring role model. Hardly surprising, considering the Canadian diva has influenced generations of artists, even within rap. More broadly, this kind of hybridization reflects a reality: urban music has now become, as Youssoupha put it in his track of the same name, the true “French chanson” of our era.

Building on this momentum, Nej’ unveils her new single “Blessure”, accompanied by a bold music video created entirely with AI. This artistic choice not only ties the song to the spirit of “SOS Chapter 4: Paranormal”, but also opens a new chapter in her visual and sonic identity.

Nej’ turns her wounds into art through AI

The production of “Blessure” is handled by Latimer and DJ Rizer. The former, a renowned composer, has collaborated multiple times with Djadja & Dinaz on standout tracks such as “Manège”, “Loyal”, and “Plein les poches”. He has also produced for Shay (“À l’envers”) and Bosh (“Cœur Noir”). This time, he offers Nej’ a baile funk-inspired rhythm infused with oriental influences that elevate a powerful chorus. The result is a track perfectly aligned with her musical identity, where vulnerability and strength intertwine.

The singer bares her inner wounds with disarming honesty:

“I’m not your mirror, no I don’t want to be
What do you see when you look at me?
Where are you going? Hey, turn back around.”

And later, with raw emotion:

“I think I’ll love you until the very end
We’ll always rise above.”

The video, conceived as an extension of the song’s atmosphere, was entrusted to MTRai. Specialists in digital creation, they deliver a striking visual fully designed through artificial intelligence. It follows their previous collaborations with Jul (“Phénoménal”), Kerka (“Kekraland”), as well as Leto and ElGrandeToto. With this artistic direction, Nej’ steps into a new dimension, at the crossroads of technological innovation and emotional expression.