In just a few months, Lagui has established himself as one of the most exciting breakout artists from Marseille’s rap scene. Emerging on social media in late 2025, the enigmatic rapper has built his reputation far from the traditional channels of the music industry. Hidden behind a mask and a carefully maintained anonymity, the Marseille native has developed a dark and uncompromising trap universe that stands in sharp contrast to the festive energy often associated with Southern French rap. Driven by a raw aesthetic and an unfiltered perspective, he has maintained a relentless release schedule while posting impressive numbers on YouTube.
Following the breakout success of “Ciro”, which has surpassed 5 million views, Lagui‘s subsequent releases have followed a similar trajectory, regularly crossing the three-million-view mark. His meteoric rise owes little to conventional music marketing strategies and everything to organic virality born on social media and amplified through powerful digital word-of-mouth. Within a matter of months, he has become one of the most closely watched faces of Marseille’s new rap generation.
This momentum reached a new milestone with the release of “En Croix”, an ambitious project featuring high-profile collaborations with Kaaris, Gazo, and Niaks. Today, Lagui continues the rollout of his debut project with the music video for “Mandat de dépôt”, a standout collaboration with Jul. Beyond its musical significance, the collaboration carries symbolic weight. It brings together the artist who reshaped Marseille’s rap landscape over the past decade and a newcomer who, despite sharing the same roots, is reinventing many of the city’s established codes through a darker and more introspective approach.
Lagui continues the rollout of “En Croix” with “Mandat de dépôt” featuring Jul
To bring this collaboration to life, Lagui teamed up with producer Cemonfire. The German beatmaker has gradually established himself as one of the most respected craftsmen in the German-speaking rap scene thanks to collaborations with major artists such as Kalim and Luciano, notably on the track “Saint Laurent”. Having already produced “Maracanã” for Lagui, he once again showcases his ability to create heavy, cinematic soundscapes.
The production on “Mandat de dépôt” is built around dark textures, oppressive atmospheres, and a constant sense of tension that perfectly complements the artistic universe Lagui has been crafting since his debut. Within this moody setting, Jul retains the musical identity that made him one of France’s most influential rap figures while naturally adapting to the atmosphere established by his collaborator. The result is a cohesive record where both artists find common ground without compromising their individual styles.
Through his lyrics, Lagui paints a portrait of a generation confronted with the lure of easy money, disillusionment, and a loss of direction. He tackles these themes with a clarity and honesty that have become defining characteristics of his writing:
“I have no feelings left since money became the driving force behind everything.” — Lagui
Elsewhere, he adds:
“I’ve lost so many friends, and after hearing what they say about me, it doesn’t even hurt anymore.”
These few lines perfectly capture the mood of the song: a disenchanted view of the world expressed through direct, unfiltered songwriting.
Directed by Bien Vu Productions, the music video adopts a deliberately immersive approach. Rather than telling a straightforward story, it explores the mechanics and codes of street trafficking through a succession of carefully composed visual tableaux. The visuals serve as an extension of the lyrics, reinforcing the atmosphere of the track rather than distracting from it and ultimately amplifying its impact.
This level of craftsmanship is no coincidence. For several years, Bien Vu Productions has been a key player within the French rap ecosystem, producing notable visuals such as “Opps” by Gradur and Ninho, “112” by JRK19 and Freeze Corleone, and “Nurmagomedov” by MIG. That experience is evident in every frame and helps make “Mandat de dépôt” another significant milestone in Lagui‘s rapid ascent.
