BAG Jeune B is one of the latest additions to Morning Glory, the label led by DJ Belleck. Among the fresh talents recently signed by DJ Kore‘s brother, we also find Yoko, a young rapper from Sarcelles.
Following a string of singles that have established his unique artistic identity, BAG Jeune B returns with his latest project, the “Brique par Brique” EP. This six-track release serves as his musical calling card, embodying his ambition to build his career “brick by brick.”
Heading to “Sao Paulo”: A Captivating Music Video to Mark the EP’s Release
To celebrate this milestone, BAG Jeune B has dropped the music video for “Sao Paulo”, a bold track filmed in Brazil. With its distinctive composition, the song showcases the artist’s subversive personality and his ability to blend different musical influences seamlessly.
A Refined Production by DJ Belleck & Lusoneo
The beat for “Sao Paulo” is the result of a collaboration between DJ Belleck and Lusoneo. A key figure at Morning Glory, Belleck has played a pivotal role in shaping the careers of several artists, including ZKR. Meanwhile, Lusoneo has been behind multiple hits for Favé, such as “Mes Raisons”, “Même Chose”, and “Il le Fallait”.
The production of “Sao Paulo” is a sonic gem, skillfully merging hip-hop with Brazilian musical influences. A delicate vocal sample reminiscent of “Mas que Nada” by Sérgio Mendes adds a unique depth to the track. While many contemporary French rap productions embrace Baile Funk, BAG Jeune B and his producers have opted for a deeper dive into classic Brazilian music, bringing an authentic and refreshing touch.
Sharp Flow and Punchy Lyrics
As always, BAG Jeune B delivers a technically refined flow packed with hard-hitting punchlines:
“I didn’t pay for the Viano, I act like I have a headache when the cop says, ‘Are you out of your mind?’”
“I get into the beef without even knowing what it’s about.”
With a touch of self-deprecating humor, he reflects on his early days in rap, offering a glimpse into his personal experiences.
A Raw and Immersive Visual Experience in São Paulo
Directed by Arthur LVZ, the music video for “Sao Paulo” takes viewers deep into the streets of Brazil’s largest city, far from over-the-top clichés and excessive aesthetics. BAG Jeune B is filmed in full immersion, moving through urban neighborhoods and breathtaking landscapes.
The director chose to keep the visuals raw and authentic, incorporating VHS-style effects that enhance the video’s intimate and gritty feel. This artistic choice perfectly complements the track’s energy and adds a layer of depth to the storytelling.
Arthur LVZ is no newcomer to the game. He has already directed major videos, including “No Lack” by Favé, “Beterbiev” by ZKR & Freeze Corleone, and “Toute l’année” by Hayce Lemsi & La F.
BAG Jeune B: A Name to Watch in French Rap
With “Brique par Brique”, BAG Jeune B solidifies his place in the rap scene. His bold artistic choices, sharp lyricism, and ability to step outside mainstream trends make him a rising force in French rap.
