The Marseille rapper has just unveiled a new single, following his series of freestyles Mode de Vie. With this much-anticipated comeback, he delivers a track that is both festive and irreverent, marking a clear evolution and reflecting the passage of time.
Graya presents his new single Je m’achète!
The musical production of this track is crafted by the talented Ghetto Child Music, a longtime collaborator of Graya. This beatmaker, known for his work with So La Zone, has also contributed to tracks like Traceur, Dans la ville, Pushka, and Libérable. The track, far from being just a typical banger, stands out with its rhythmic yet subtle vibe, perfect for setting an atmosphere without necessarily making people dance.
In the video, we see Graya at a party, surrounded by his close friends and large bottles. True to his egotistical style, he talks about his new lifestyle, marking an assumed shift in his career. On the production side, Batcho Production is behind the camera, having already directed the visuals for the previous volumes of Mode de Vie. The official directors, YZ Production and 420 Workshop, also bring their expertise to the table, with the latter having closely collaborated with So La Zone in the past.